In reality,
if your site is two years old or more, you should be
analyzing your site’s current competitive standing.
- Examine your
competitors’ web sites.
- Honestly appraise if
their web sites are aesthetically “better” than
yours.
- Do your competitors
offer significant features that you don’t?
- Do they provide a better
presentation of product or services? Are
“specials” highlighted?
- Go through their
checkout process. Is it faster and easier than
yours?
If your answer to any of
the above is “yes”, you should probably consider
having your site redesigned. There are many reasons
for why your site no longer stacks up, including:
- Your website was built
on a small budget.
- Your business has
changed.
- Your competitors are
ahead of you.
- You now better
understand your customers.
- You need to increase
your site’s visibility.
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